In early 2014 I was asked to perform a much needed reskin of careerwebschool.com. I redesigned the homepage, made dramatic updates to the HTML and CSS of the website, and implemented responsive design so that the website could be more easily accessed on all devices.
These updates had a big effect. The day the reskin went live, careerwebschool.com achieved the highest conversion it had seen since January 2011. This increase in conversions proved sustainable over the next year resulting in a 23% increase in conversion when compared to the same period the year before.
2014
California License is an online real estate education company that provides courses for current and prospective agents in the state of California.
While working at California License’s parent company I was asked to redesign and rebuild the front end of the website from scratch.
While I was limited in how far I could adjust the site’s function, I did my best to simplify the user experience and make the path to purchase as clear and accessible as possible.
2013
Book cover design for Real Estate Principles & Practices by Arlyne Geschwender.
2014
While working at OnCourse Learning I was tasked with creating a template for the company's state-specific real estate textbooks.
OnCourse learning publishes a large variety of textbooks so the template needed to be flexible enough to accommodate each book's individual needs while still possessing enough shared elements to create a strong visual identity.
2014
I was fortunate enough to work on a huge variety of marketing projects while at OnCourse Learning.
Here is a small selection of the marketing collateral I was able to create while working for the company.
2015
This landing page and several others like it were created as part of a split-tested online marketing campaign for California License.
I am responsible for the design and coding of the page but worked closely with other members of the marketing team on the messaging and concepts.
2015
This is a product catalogue I created for OnCourse Publishing.
This project was challenging because it involved organizing a large selection of product entries in a way that could be easily navigated and interpreted by a diverse audience.
I chose to use a clean layout and a strong type hierarchy to assist in navigation. I also implemented an icon system so that important product details could be recognized at a glance.
2015
